Sometimes old can seem new. This is profoundly true in fashion and music, where ideas from the past get remixed, repurposed and reconstituted into something refreshingly different for a new generation.
And sometimes what’s old can transport us back to a time when we felt newer, fresher younger and invigorated. Taking us back to the familiar or what we believe we knew and allowing us to experience it “again for the first time” is a powerful cultural driver.
The Culture of Retro is alive and well within the digital age too. From videos imagining a Web 1.0 iteration of Facebook to the resurgence of Reddit, digital/social media culture is not immune from our very human desire to pine and pull from the past.
When applied appropriately, the Culture of Retro can be a powerful force for Social Instigation.