People have a natural tendency to gossip and chatter. We love making small talk with others – at parties, on planes, at our children’s soccer matches etc. And nowhere is the behavior played out more blatantly than in social media, where people habitually share, rehash and repost the popular memes of the day.
As marketers, we’re inclined to mimic this sort of social media behavior on behalf of brands. But is all this small talk good for business? Or is it a better investment of time, resources and $$ for us to carve our own path? Share original stories, opinions and POVs?
The answer is both. Original content is key to deeper, meaningful engagement that driving prospects to your business. But a little bit of small talk is important as well.
4 Reasons Why Social Media Small Talk Is Good For Business:
(1) It keeps your business top-of-mind. Sharing interesting content, even if it is not your own, keeps your brand in the public eye.
(2) It shows your company is listening. Literally listening – And listening is a profound demonstration of a customer-oriented business.
(3) It allows your company to cultivate a distinct POV. Your perspective on topics relevant to your brand and industry helps embellish your brand values– it sends a strong signal to prospects about what your company stands for and believes.
(4) It makes your company approachable. A company that is conversational and responsive in social media is easier to approach by prospects and potential customers.
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