We’ve heard much over the last few years about the wisdom, power, intelligence of crowds. The ability to harness collective creativity, brainpower, willpower and vision in order to accomplish great things. The growth of social media inspired much of this discourse. And even if you have been a skeptic till now, recent events in the Middle East should convince you that crowds empowered by social media platforms are indeed a force of world-changing influence.
We’ve come to define motivating crowds as ‘Social Instigation’ — the act of firing-up a crowd face-to-face, virtually or a mixture of both. We also believe that Social Instigation needs to be considered as a critical tactic for helping companies make the most of their marketing efforts- especially through social media.
So what is social instigation? Social Instigation lives beyond traditional marketing. It thrives as an organic and open minded communications method. It doesn’t live alone in a print ad or on a Superbowl spot. Nor does is exist solely on a Facebook Page or smart phone app. Social Instigation welcomes good neighbors and rewards generosity. It demands a coherent plot and a compelling narrative. It lives in dialog- by listening more and telling better stories.
Whether it be through digital experiences, promotions, events, social media PR, sponsorships or advertising, we believe in the power of Social Instigation to create conversations between stirred souls and mutual passions. It gets companies and their customers fired up and working together. From there, we believe anything can happen.