Case Study: The $100/Day Travel NinjaChanging perceptions about the affordability of traveling in Japan
The $100/Day Travel Ninja promotion was developed to give users a unique way to explore the more affordable sides of traveling in Japan.
To help budget-savvy travelers learn about affordable ways to explore Japan, Budding Culture created the $100/Day Travel Ninja campaign. The campaign centered around a Facebook app that challenged the user to create their own $100/Day 7-part itinerary. Once users successfully completed the challenge, they were entered to win a trip to Japan. The app shared “postcards” from each of the 7 parts of their itinerary on users’ Facebook timeline, inviting friends to join them.
To promote the campaign we enlisted the help of YouTube personality, Joe Hanson of the popular Joe Goes series. With nothing more than a microphone and $100/Day in his pocket, Joe demonstrated how much fun travelers can have exploring Tokyo on $100/Day.