The Situation
With technology and connectivity now central to all modern building design, PlanNet’s business was expanding into new markets beyond their core data center planning, design and construction services. With these changes, the company needed to communicate their value to a broader, more segmented range of prospects.
The Solution
Budding Culture developed segmented buyer persona’s across all of PlanNet’s service areas and target client types. We then created a message platform to guide all marketing communications, and content to give PlanNet a clear and persuasive way to deliver their core messages across diverse markets. The effort included a digital marketing playbook and road map to maximize all their digital lead generation efforts.
The Results
Within weeks of the launch of PlanNet’s new website, featuring a new brand hierarchy and market-segment specific messaging, the company was generating new prospects and leads directly from their digital marketing, including one of their largest new client acquisition in years.
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