PLANNING FOR THE FUTURE.

Budding Culture helps this leader in IT and facilities infrastructure create powerful brand narratives to support a customer-centric online presence.

 

 

 

 

Buyer Personas

Buyer Personas

Budding Culture conducting proprietary research to develop segmented buyer persona profiles for each of PlanNet’s service areas.

Buyer Personas

STRATEGIC MESSAGING PLATFORM

Buyer Personas served as the basis for developing clearly articulated messaging platforms. New messaging was incorporated in the site architecture for the new PlanNet website.

Buyer Personas

WEBSITE DESIGN AND DEVELOPMENT

Budding Culture built a new website for PlanNet, featuring updated brand identity and rich, customer-segment specific content.

 

 

The Situation

With technology and connectivity now central to all modern building design, PlanNet’s business was expanding into new markets beyond their core data center planning, design and construction services. With these changes, the company needed to communicate their value to a broader, more segmented range of prospects.

The Solution

Budding Culture developed segmented buyer persona’s across all of  PlanNet’s service areas and target client types. We then created a message platform to guide all marketing communications, and content to give PlanNet a clear and persuasive way to deliver their core messages across diverse markets. The effort included a digital marketing playbook and road map to maximize all their digital lead generation  efforts.

The Results

Within weeks of the launch of PlanNet’s new website, featuring a new brand hierarchy and market-segment specific messaging, the company was generating new prospects and leads directly from their digital marketing, including one of their largest new client acquisition in years. 

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