Case Study: Only in JapanPresenting unique Japan experiences for every passion.
Budding Culture helps the Japan National Tourism Organization present a world of unique experiences.
Whether they be culture hounds, adventure seekers, foodies or pop culture aficionados – Budding Culture helped JNTO create a way to help travelers begin exploring what Japan had to offer.
To help JNTO promote the Only in Japan blog, Budding Culture created several pieces of video content to highlight each of the categories presented.
It’s no secret that Japan is a world unto itself. Not only is it almost halfway around the planet, but everything about it is foreign to most of us. The culture, the language, the customs, the food, the art – whatever your interest is, Japan seems to have their unique version of it.
Japan National Tourism Organization tapped Budding Culture to help develop a way to inspire travelers to explore Japan’s version of their own interests. Whether they be culture hounds, adventure seekers, foodies or pop culture aficionados – JNTO wanted to create a way to help travelers begin exploring what Japan had to offer.
As a solution, Budding Culture built an Only in Japan blog into the existing japantravelinfo.com. With this platform, we’re able to present the things travelers find unique to Japan across several categories. Regularly updated content and information ranging from outdoor adventures and cultural heritage, to modern art and architecture and pop culture appeal to virtually every travelers’ interest. Rich content that’s also shared across all of JNTO’s social channels, as well as it’s affiliates.
With constant fresh content and unique promotions, JNTO has seen a huge increase in customer engagement on their website, and over 231,000 unique visitors to the Only in Japan blog, 77% of which are new to JapanTravelInfo.com. We’ve also seen a 150% increase in incredibly engaged, incredibly passionate social media fans—People who LOVE having a relationship with Japan.