MOUNTAIN AMERICA CREDIT UNION: #YESHOME

A place first time home buyers can call home.


 

#YESHOME

Budding Culture helps one of the nation’s top credit unions court first-time home buyers with content marketing strategies to grow prospects, generate leads and new customers.

EBOOK SERIES

Working with leading home finance experts, Budding Culture developed a series of ebooks for Mountain America designed to educate and inform first time home buyers on how to plan, finance and purchase their first home. Titles include “The ABCs of Buying Your First Home” and “Manage the Mortgage Process Like a Pro.”

SOCIAL MEDIA & BLOG CONTENT

An ongoing series of blog posts and social media content centered around the rallying cry of “YesHome” – that the dream of homeownership is achievable, helped get the conversation going with potential home buyers.

 

VIDEOS

Videos like this example featuring Mountain America’s partnership with the Humane Society of Utah created additional buzz and drove traffic to blog posts and other lower-funnel content targeting first time home buyers.

LANDING PAGES

Focused, prospect building landing pages serve as targeted campaign destinations. In exchange for contact information, prospective home buyers were able to download one of Mountain America’s ebooks.

INFOGRAPHICS

Budding Culture also developed a series of infographics to inform people and stimulate conversation around home ownership and address common questions and concerns about mortgages.

SOCIAL PROMOTIONS

Social promotions celebrated the benefits of owning a home and got people celebrating and sharing images expressing what they love about home as well as their hopes and aspirations around home ownership.

EMAILS & WORKFLOWS

Budding Culture designed strategic workflows and email marketing programs designed to engage prospective first time home buyers and maximize conversions.