HORNBLOWER CRUISES & EVENTSBudding Culture gets revelers to party boats across the nation in record numbers.
Budding Culture conducted primary and secondary research to uncover key characteristics and triggers for Hornblower’s top corporate event buyers, and used these insights to develop custom Buyer Personas to guide marketing and lead generation efforts.
LEAD GEN MARKETING PROGRAMS
Developed strategies for refining, expanding and improving Hornblower’s lead generation marketing efforts. Created new email segmentation programs based on Buyer Personas, geo, buyer stage and other criteria. Developed extensive email workflows and related processes to improve email database performance through better alignment of the buyer profile, content and timing.
Developed suites of engaging and purposeful campaign concepts, ebooks, blog/social content, offers and editorial/posting calendars, targeting Hornblower’s various buyer types.
Created and managed Email Campaigns targeting various buyer profiles across key geographies. Managed A/B Testing Programs designed to optimize conversions.
Concepted and created landing pages based on targeted offers and calls-to-action. Managed A/B Testing Programs designed to optimize outcomes.
EBOOKS & PREMIUM CONTENT
Concepted and developed Ebooks and follow up nurturing campaigns designed to capture contact information and engage mid-funnel prospects who are not yet ready to book a cruise event.
YEAR OVER YEAR OVERALL QUALIFIED LEADS INCREASE
INCREASE IN LEADS FROM EXISTING CUSTOMER DATABASE