It’s a natural tendency for humans to copy one another, even without realizing it — we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. Something we commonly refer to as the bandwagon effect.
Successful marketers put the bandwagon effect to use for their business all the time, adding perceived value to their offerings. For example, mentioning the number of people who have purchased, downloaded, signed up, or donated is a great indicator of how awesome the product or service is.
Some examples include:
- Offers: Groupon typically lets you know how many people have signed up for a specific deal.
- Social Media: Twitter makes it easy to view how many times a specific tweet has been re-tweeted or favorited.
- Conferences: Events like SXSW and TED are some of the hottest events because record numbers of people attend every year.
Just make sure your claims are not only true, but believable.
To learn about the bandwagon effect as well as other valuable lead generation tips, tricks and ideas, check our our latest ebook here.