Budding Culture, Orange County’s content-savvy interactive marketing agency, has partnered with Epson America to create Epson’s first digital outreach program for Real Estate Professionals.
Laguna Beach, CA (PRWEB) July 23, 2013
Digital marketing agency Budding Culture worked with Epson America to create Epson’s first comprehensive content-driven digital outreach program targeting the real estate market. Designed to educate and empower real estate professionals, the program includes videos, case studies and interactive how-to guides, showcasing how real estate professionals can get the most out of their Epson printers.
Budding Culture’s approach to creating interactive marketing programs that inspire, educate, create buzz and drive transactions encouraged Epson America to select the agency to create the program. The agency worked closely with both commercial and residential real estate professionals, including those from the Los Angeles office of Keller Williams, to create videos, case studies, interactive how-to guides and templates showcasing how Epson printers save them time and money, while creating great looking documents and collateral.
This was the first outreach program of its kind for Epson America, driven by the opportunity to spur sales in specific vertical markets. “The depth of their experience and creative talent really made our project a strong success”, says Epson Senior Manager for Advertising and Trade Shows, EJ Freedman. “With Budding Culture’s help, we were able to build a solid strategic platform for the work. This platform guided all our decisions and inspired some exciting content”.
The program anchors a real estate hub on Epson.com and will also be supported by strong social media and CRM support to drive inbound traffic. “Epson’s outreach to real estate professionals is an example of how great content can inspire people to seek out a brand and choose their products”, says John Zegowitz, Creative Director at Budding Culture. “It also allows Budding Culture to showcase how design, digital and content pros can effectively work together to support a client’s business”
Budding Culture, a digital marketing agency headquartered in Laguna Beach California, creates interactive programs that inspire people to seek out brands. A collaborative team of writers, designers, developers and social media pros, the agency focuses on creating powerful ideas, compelling content and motivating calls-to-action that gets people fired up, talking and sharing. Budding Culture clients include Deutsche Bank, Epson America, Japan National Tourism Organization, The Modern Cocktail and NRG Energy. The agency also offers Inbound Marketing as part of its Internet marketing services, and is a HubSpot Certified Partner Agency.
Gil Aranowitz, Director of Strategy