While it is certainly trendy to talk about content marketing, how many marketers see it as just that—talk. The hard truth is that to be successful, content marketing requires changes to how you plan, collaborate and develop a strategy across disciplines.
The benefits of having a content strategy are hard to ignore:
- It ensures you establish important goals, have metrics in place to measure them by, and keep everyone on your marketing team on task.
- It forces you to ask the tough questions when formulating your marketing plan. And as a result you get the answers you’d never have otherwise.
- It creates brand consistency.
- It helps build brand loyalty.
The following infographic from Salesforce Canada does a wonderful job of articulating the benefits of having a content strategy:
If you want to see how your company’s content marketing strategies measure up, contact Budding Culture for a free no obligation assessment of your Content Marketing strategy!
[gravityform id=”13″ title=”true” description=”true”]