Everyone loves a good story. One that has us imagining possibilities, picking a side, experiencing happy highs and despondent lows. Stories move us emotionally, and can be pretty motivating as well. So it’s no surprise storytelling has always played a role in the world of marketings and sales.
Which brings me to the point of this post. Many companies already have great storytellers in their midst. It could be that savvy sales rep who has a knack for introducing new product features in ways get prospects to listen and respond. Or a an old-hand in accounts payable who can wax poetically about the company’s founders and their unique way of doing business. Or an engineer in r&d that takes special pride in the work they do and loves to talk about it about it over after-work beers.
These are the ‘storytellers’ in your company’s midst, and they have potential to be powerful allies in your quest to create effective Inbound Marketing campaigns. Start by thinking about how their stories can be turned into digital marketing assets. That sales rep’s approach to product intros can turn into a downloadable buyer’s guide. The ‘company historian’ in accounts payable may be able to contribute a series of posts to your company blog. And your engineer in r&d may be able to turn that pride in his work into an online video. All potentially powerful weapons for your digital marketing arsenal.
For more pointers to plus up your digital marketing efforts, check out our LIBRARY OF FREE RESOURCES for more useful tips and tricks.