CONTENT MARKETINGUsing your stories, knowledge and images to add value and connect with people.
Budding Culture conducts Content Audits to assess the relative strengths and weaknesses of all content in your marketing funnel. A thorough content audit will answer which content pieces are performing best and which subjects your audience is most interested in. It helps prioritize future marketing activities from both and SEO and content marketing perspective, and can even give you insight into potential changes that will improve your sales and marketing processes.
Buyer Personas are fictional representations of your ideal customers that make it easier to tailor marketing to different segments of your audience. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. Budding Culture creates Buyer Personas based on market research as well as on insights gathered from your actual customer base through surveys, interviews, etc.
Blogging is often the backbone of effective content marketing. That said, running an effective blog often requires time and skills not readily available in your organization. Budding Culture can support your organization by developing your content strategy, building an editorial calendar, and assigning a team of expert writers to create sticky content designed to bring prospects to your blog and in contact with your brand.
Prospects often save an informative brochure or ebook as a reference. These tools have the power to kick off the selling process before your company even makes direct contact with a prospect. Whether a hardworking sales piece, or a chance to showcase your company’s thought leadership in an ebook, Budding Culture can help you make an unforgettable impression by creating premium content that turns your company into a better resource for prospective customers.
- White Papers
Nothing brings your marketing to life like the power of video. With the weight of voice, the emotion of music, and compelling imagery all working together, video is often an effective medium to reach and motivate your prospects. Budding Culture starts with a strategic understanding of the goals for your business, and creates video content designed to work within your messaging and budget.