Living by a code. It’s what separates godfathers from common thieves. Vigilantes from bullies. Samurai from thugs. Our very human nature inspires us to admire people who manage to adhere to a set of rules and principles, all whilst navigating the rocky road of life.
The rise of social media as a marketing tool has put brands right in the thick of peoples’ lives. Partaking in conversation. Answering questions. Celebrating good news. Lamenting the bad. As such, strong, genuine relationships underpin effective use of social media.
And like life, social media can often prove to be a rocky road for brands. There are no shortage of examples where companies have slighted communities in social media. In fact, it seems that a week doesn’t go by without news of some brand committing a social media gaffe. If only they had a code to live by– one that could help guide behavior, regulate those everyday conversations, and help brands stand out from the crowd.
At Budding Culture, we create community building programs for our clients based on what we call TAAC:
- Transparency: Be clear about your intentions;
- Approachability: Create opportunities for people to reach out on their terms;
- Appreciation: Always thank people for their comments, sharing, time, effort;
- Consistency: Always communicate in a voice that is true to your brand.
A simple set of rules that regulates interaction, TAAC is an admirable code of behavior that sets the stage for robust and engagement and strong community building activities.
Living by code is a key step on the path to creating killer marketing content. Check out our LIBRARY OF FREE RESOURCES for more useful tips and tricks.