by Gil Aranowitz | Apr 11, 2012 | Just Cause it's Cool, Social Observations
Sometimes old can seem new. This is profoundly true in fashion and music, where ideas from the past get remixed, repurposed and reconstituted into something refreshingly different for a new generation. And sometimes what’s old can transport us back to a time...
by Glenn Davis | Apr 10, 2012 | Brand Building, Passion Plays, Social Instigation, Social Observations
New. The need for difference. Something fresh, fun, never before encountered, unexplored. ‘New’ is sometimes all it takes to grab our attention, stop us in our tracks or take a deeper look at a product. What is it about New that is so invigorating to us?...
by Gil Aranowitz | Jun 13, 2011 | Passion Plays, Social Instigation, Social Observations, Uncategorized
A meme is an idea, behavior or style that spreads from person to person within a culture. While genes transmit biological information, memes are said to transmit ideas and belief information. A meme acts as a unit for carrying cultural ideas, symbols or practices,...
by Gil Aranowitz | Apr 18, 2011 | Brand Building, Passion Plays, Peer Power, Social Instigation, Social Observations
Brands are often an unwelcome presence on social media platforms. They tend to interrupt conversations with blatant sales pitches. They then often ask for information we don’t deem them entitled to receive. Our email addresses. Answers to incessantly dry,...
by Gil Aranowitz | Feb 15, 2011 | Social Observations
Chatting about the demise of newspapers with my wife, I began to wax nostalgically about my first job delivering the local paper while growing up in New York. Making $30-40 a week in 1980s money, the job gave me a degree of financial independence — at least for a 7th...
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