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Community Building for Brands: Start with Living by a Code

Community Building for Brands: Start with Living by a Code

by Gil Aranowitz | Apr 22, 2014 | Brand Building, Content Marketing, Digital Smarts, Social Instigation, Social Observations

Living by a code. It’s what separates godfathers from common thieves. Vigilantes from bullies. Samurai from thugs. Our very human nature inspires us to admire people who manage to adhere to a set of rules and principles, all whilst navigating the rocky road of...
Does Your Company Have a Storyteller?

Does Your Company Have a Storyteller?

by Gil Aranowitz | Apr 11, 2014 | Brand Building, Content Marketing, Purpose Driven, Social Observations

Everyone loves a good story. One that has us imagining possibilities, picking a side, experiencing happy highs and despondent lows. Stories move us emotionally, and can be pretty motivating as well. So it’s no surprise storytelling has always played a role in...
American Blogger: Revolution or Sideshow

American Blogger: Revolution or Sideshow

by Gil Aranowitz | Apr 8, 2014 | Just Cause it's Cool, Passion Plays, Peer Power, Social Observations

Came across the trailer for for ‘American Blogger’, an upcoming documentary that, based on the trailer, seems to paint blogging in a revolutionary light. While blogging has certainly played a major role in the rise of the digital as part of our daily...
How Legit is Your Company’s Brand Positioning?

How Legit is Your Company’s Brand Positioning?

by Gil Aranowitz | Oct 20, 2013 | Brand Building, Passion Plays, Purpose Driven, Social Observations

I was shooting the breeze the other day with Anil, our paid search guru and one of the most enlightened people working in marketing, when the topic of brand positioning came up. We specifically began talking about a company we both worked for in the past, an ad agency...
Autumn: The Reflective Season

Autumn: The Reflective Season

by Gil Aranowitz | Oct 6, 2013 | Brand Building, Purpose Driven, Social Observations

Autumn is getting into full swing across much of the country – and much of the Northern Hemisphere for that matter. The lazy heat of summer has come and gone and children are back in school. It is a time of scurrying to get work done, scrambling to make annual goals,...
More Radical Common Sense Please!

More Radical Common Sense Please!

by Gil Aranowitz | Jul 19, 2013 | Brand Building, Digital Smarts, Peer Power, Social Observations

Technology, trends, hype and the speed of information consumption make our job as marketers infinitely complex. We are constantly confronted with choices to consider – messaging, platforms, affiliations, techniques. What tactics are worth amplifying? Which should be...
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