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The Content Marketing Success of Michelin and More

The Content Marketing Success of Michelin and More

by Gil Aranowitz | Jun 1, 2017 | Brand Building, Content Marketing

As long as there have been companies, there has been content marketing and innovative ways to improve a brand’s community. That’s evolving, too, as companies have taken advantage of influencers who generate their own content, to use it as marketing, too. Luckily,...
Budding Digital Marketing Trends for 2017

Budding Digital Marketing Trends for 2017

by Glenn Davis | Dec 29, 2016 | Content Marketing, Paid Media, Social Marketing

2016 was a doozy, huh? Between self driving cars, the Cubs winning it all and fake news it’s been a hell of a ride. So we thought we’d pony up a few solid, real world digital marketing trends and tips to help supercharge your marketing and lead generation...
Power Your Digital Marketing with Storytelling

Power Your Digital Marketing with Storytelling

by Gil Aranowitz | Sep 14, 2016 | Brand Building, Content Marketing

We humans excel at producing mountains of content. Everyday our social media feeds and TV screens are filled with them. And marketers certainly contribute our fair share: Our days are filled creating blog posts, email offers, videos, social media promotions, etc....
Marketing’s Middle Child: The Forgotten Mid-Funnel

Marketing’s Middle Child: The Forgotten Mid-Funnel

by Gil Aranowitz | Aug 25, 2016 | Content Marketing, Digital Smarts, Inbound Marketing, Uncategorized

FULL DISCLOSURE: I am a middle child, so this is an issue that I feel particularly strong about. As marketers we value bringing in new prospects and leads for our organizations. And of course we are often judged and rewarded based on how many of those leads actually...
Buyer Personas—Key to Effective Lead Generation

Buyer Personas—Key to Effective Lead Generation

by Gil Aranowitz | Jun 10, 2016 | Content Marketing

Check out these 9 questions critical to defining Buyer Personas.  While understanding your target customer has been part of the marketing playbook for decades, the digital age has brought a new twist to this fundamental part of the marketing mix. Buyer Personas. A...
The Strategic Marketer’s Guide to Working with Social Media Influencers

The Strategic Marketer’s Guide to Working with Social Media Influencers

by Gil Aranowitz | Jun 3, 2016 | Brand Building, Content Marketing, Digital Smarts

Love it or hate it, it’s hard to argue with the rise of the ‘Social Media Influencer’ as a critical cog in a well-run digital marketing machine. Along with developing your own brand presence on appropriate social media platforms and having a clear...
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