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Know Your Buyer’s Persona: Key to Creativity in Automation

Know Your Buyer’s Persona: Key to Creativity in Automation

by Gil Aranowitz | Aug 28, 2015 | Content Marketing, Inbound Marketing, Purpose Driven

Human creativity feeds off human response. Well written stories are put together anticipating readers’ reaction. Comedic timing is all about manipulating audience response. And not unlike those creative endeavors, great marketing is all about encouraging your...
Content Marketing and Thought Leadership

Content Marketing and Thought Leadership

by Gil Aranowitz | Jul 30, 2015 | Brand Building, Content Marketing, Purpose Driven

Showing thought leadership is usually one objective for companies that embrace content marketing. Particularly in the B2B world, where organizations tend to be closely scrutinized as part of the purchase decision process, showcasing thought leadership as it pertains...
Why ‘Flow’ is Important in Your Work Place

Why ‘Flow’ is Important in Your Work Place

by Gil Aranowitz | Aug 4, 2014 | Passion Plays, Peer Power, Purpose Driven

Flow is a pretty sweet concept. Flow gives us the ability to transcend the moment to unlock our creativity and vision. That feeling of being in control, fully immersed, energized and capable of anything. Wikipedia defines flow as – The mental state of operation in...
Does Your Company Have a Storyteller?

Does Your Company Have a Storyteller?

by Gil Aranowitz | Apr 11, 2014 | Brand Building, Content Marketing, Purpose Driven, Social Observations

Everyone loves a good story. One that has us imagining possibilities, picking a side, experiencing happy highs and despondent lows. Stories move us emotionally, and can be pretty motivating as well. So it’s no surprise storytelling has always played a role in...
How Legit is Your Company’s Brand Positioning?

How Legit is Your Company’s Brand Positioning?

by Gil Aranowitz | Oct 20, 2013 | Brand Building, Passion Plays, Purpose Driven, Social Observations

I was shooting the breeze the other day with Anil, our paid search guru and one of the most enlightened people working in marketing, when the topic of brand positioning came up. We specifically began talking about a company we both worked for in the past, an ad agency...
Autumn: The Reflective Season

Autumn: The Reflective Season

by Gil Aranowitz | Oct 6, 2013 | Brand Building, Purpose Driven, Social Observations

Autumn is getting into full swing across much of the country – and much of the Northern Hemisphere for that matter. The lazy heat of summer has come and gone and children are back in school. It is a time of scurrying to get work done, scrambling to make annual goals,...
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