by Gil Aranowitz | Jun 25, 2014 | 4 P's, Brand Building, Content Marketing, Inbound Marketing
A few weeks ago the Budding Culture crew hosted the local edition of Inbound Marketing Week, a worldwide event designed to share knowledge, experience and best practices around Inbound Marketing, or as we like to call it, marketing when the customer is in control. The...
by Gil Aranowitz | May 5, 2013 | 4 P's, Content Marketing, Inbound Marketing
The New 4Ps, or the 4Ps of Social Marketing as we like to refer to them here at the home office have proven themselves to be a valuable guide for Budding Culture as we develop compelling, socially-driven programs for our clients. As Content Marketing matures, becomes...
by Glenn Davis | Apr 2, 2011 | 4 P's, Brand Building, Social Instigation
As Facebook and Twitter have ascended to the top of the marketing lexicon, it is utterly amazing to me that brands still don’t understand the (well documented) fundamentals of social media. So many marketers are treating social media as an extension of their direct...
by Gil Aranowitz | Feb 15, 2011 | 4 P's
“Change is the only Constant” Anyone aware of what the business world has been like over the past two decades (and who reading this hasn’t!) will have a hard time arguing against this. No question we’ve seen some amazing, inspiring changes over the past few years! It...
by Gil Aranowitz | Sep 7, 2009 | 4 P's, Content Marketing, Peer Power
Our most personal beliefs and habits are influenced by peers and social networks (check out Herd to learn more on this). Consumption habits are no exception. Social media tools and platforms have accentuated this, but it has always been a fundamental part of human...
by Gil Aranowitz | Jul 8, 2009 | 4 P's
It’s been quite a few years since I’ve heard people 4Ps of the marketing mix; Product, Pricing, Placement and Promotion. Developed in the early 1960s by Professor Neil Borden while at the Harvard Business School, the 4Ps has long been regarded as the critical...
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