Budding Culture is a digital  marketing services company that helps businesses thrive in a world of constantly evolving media, technology and consumer habits. We deliver digital marketing programs that cut through the digital clutter to make connections, build relationships and motivate potential customers to seek out your business. We develop powerful ideas and compelling content across every stage of the buyer journey. We help clients streamline and operationalize their digital marketing efforts. We instigate new and reinvigorate existing relationships that lead to more traffic, more leads, and more transactions. 

Budding Culture Galactic Headquarters


5151 California Avenue

Suite 100

Irvine, CA 92617




Gil Aranowitz

Partner, Strategy Director

Throughout his career, Gil Aranowitz has striven to develop award winning, effective communication programs around the world. Passionate about teamwork and bringing ideas to life, he has led strategy development across a variety of categories in both large agencies and independent boutiques. Much of Gil’s planning experience was developed in Asia.  Having earned his MBA at the International University of Japan, Gil was one of the first non-Japanese account planners to work in Tokyo. Gil also spent three years as a communications manager for Adidas Japan. At Adidas, he applied the rigors of account planning to all communication disciplines in the soccer and running categories . . .  leading to innovative marketing programs and unprecedented success in a historically difficult market. Gil is married and has three sons. He is a martial arts enthusiast and a self-described “sneaker pimp” with an impressive (if unorthodox) collection of footwear.

Glenn Davis

Partner, Technology Director

Glenn Davis is a insightful digital marketer with a passion for driving real, measurable business results through integrated digital marketing strategies that deliver maximum awareness, customer engagement and response. After beginning his career in consultative solutions development roles with Tektronix and Globalware, then scratching the entrepreneurial itch building his own consulting company, Glenn has spent the last 14 years in digital strategy and client development roles at Argus Interactive and DGWB Advertising before joining the Budding Culture team to lead the development and digital media teams and provides an incisive and grounded perspective to all our client efforts. Glenn is married and has a daughter, Noni who he swears will take over the world some day.


Anil Kewal

Anil Kewal

Drector of SEM Lead Generation

Anil’s focus of over his career  is  helping companies generate online leads and  increase their web sales using Pay Per Click advertising on search engines like Google and Bing. His extensive marketing and branding background helps him quickly grasp a company’s sales goals and he is able to help them achieve this through his advanced and practical insights in PPC advertising.

Anil is also a healthy eating junkie who has been organizing the OC chapter of Green Drinks International. Just like his approach to PPC marketing, his approach to health and living is holistic in nature

Kelly Ashcraft

Kelly Ashcraft

Creative Design

Kelly Ashcraft is a graphic designer and marketing professional with a curious nature and a passion for finding functional, beautiful solutions to design problems. With over a decade of experience on a wide variety of projects including web design, catalogs, print & web ads, packaging, trade show graphics, digital illustration, concert posters, logos & corporate identities, Kelly’s passion and talent makes her a valuable member of the Budding Culture team.

When not making the world an aesthetically better place, Kelly enjoys live music, hiking, art museums, history & trivia, and taking her dachshunds, Dylan and Zoey, on adventures.