4 Ways Content Marketing Works Harder for Your Business
Posted By : Gil Aranowitz / Posted In : Brand Building

4 Ways Content Marketing Works Harder for Your Business

Content Marketing is seems to be the buzzword on everyone’s  lips these days. The Huffington Post calls it “The New Gold Rush”. Business2Community says it’s “a radical shift in the way brands think and create marketing strategies”. But behind all the hype are some revealing facts about how people are consuming branded content and how this content affects them as consumers. The takeaway– Content Marketing is all the rage these days because it works harder than traditional marketing alternatives.

(1) Content Marketing is a Better Motivator

Quality branded content is a more effective way to get consumers taking action. 60% of people are inspired to seek out a product after consuming content about it. That kind of motivation speaks directly to digital ROI. Compare that with 86% of people who say they would skip TV adverts when they have a choice.

(2) Content Marketing Generates More Leads

Dollar for dollar, content marketing generates 3Xs as many leads as traditional marketing. A big reason for this is because content you create and share through digital channels can live forever (or at least a very long time).  Once a ad campaign is over, it is over with little opportunity to generate residual returns over time.

(3) Content Marketing is Cost Effective

Content marketing programs cost 62% less than traditional marketing tactics. In fact, we find the biggest barrier holding companies back from fully embracing content marketing is not cost, but a lack of familiarity with the processes, tools and resources needed to build thriving Content Marketing programs.

(4) Content Marketing Builds Relationships

The data here is resounding. 82% of people feel more positive about a company after reading custom content. 70% of people feel closer to a company after reading custom content. And a full 78% of people perceive a relationship between themselves and a company using custom content. Content Marketing programs go hand in hand with CRM and Inbound Marketing methodologies. So there is no better way for your company to start building relationships than with a well conceived Content Marketing program.

To see more great statistics, check out this simple, clear and compelling Guide to Content Marketing infographic from Demand Metric. 


Want to find out more? Have questions?

Feel free to contact us, drop us an email at info@buddingculture.com or give us a call at 949.340.5746, and we will do our best to assess your marketing needs.

 

Sources:

http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/

http://www.ragan.com/Main/Articles/24_stats_about_the_importance_of_content_marketing_46163.aspx

http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/

 

Skills

Posted on

July 1, 2013

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Posted On : July 1, 2013