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Marketing’s Middle Child: The Forgotten Mid-Funnel

Marketing’s Middle Child: The Forgotten Mid-Funnel

by Gil Aranowitz | Aug 25, 2016 | Content Marketing, Digital Smarts, Inbound Marketing, Uncategorized

FULL DISCLOSURE: I am a middle child, so this is an issue that I feel particularly strong about. As marketers we value bringing in new prospects and leads for our organizations. And of course we are often judged and rewarded based on how many of those leads actually...

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