by Gil Aranowitz | Jun 10, 2016 | Content Marketing
Check out these 9 questions critical to defining Buyer Personas. While understanding your target customer has been part of the marketing playbook for decades, the digital age has brought a new twist to this fundamental part of the marketing mix. Buyer Personas. A...
by Gil Aranowitz | Jun 3, 2016 | Brand Building, Content Marketing, Digital Smarts
Love it or hate it, it’s hard to argue with the rise of the ‘Social Media Influencer’ as a critical cog in a well-run digital marketing machine. Along with developing your own brand presence on appropriate social media platforms and having a clear...
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