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Buyer Personas—Key to Effective Lead Generation

Buyer Personas—Key to Effective Lead Generation

by Gil Aranowitz | Jun 10, 2016 | Content Marketing

Check out these 9 questions critical to defining Buyer Personas.  While understanding your target customer has been part of the marketing playbook for decades, the digital age has brought a new twist to this fundamental part of the marketing mix. Buyer Personas. A...
The Strategic Marketer’s Guide to Working with Social Media Influencers

The Strategic Marketer’s Guide to Working with Social Media Influencers

by Gil Aranowitz | Jun 3, 2016 | Brand Building, Content Marketing, Digital Smarts

Love it or hate it, it’s hard to argue with the rise of the ‘Social Media Influencer’ as a critical cog in a well-run digital marketing machine. Along with developing your own brand presence on appropriate social media platforms and having a clear...

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