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Community Building for Brands: Start with Living by a Code

Community Building for Brands: Start with Living by a Code

by Gil Aranowitz | Apr 22, 2014 | Brand Building, Content Marketing, Digital Smarts, Social Instigation, Social Observations

Living by a code. It’s what separates godfathers from common thieves. Vigilantes from bullies. Samurai from thugs. Our very human nature inspires us to admire people who manage to adhere to a set of rules and principles, all whilst navigating the rocky road of...
Does Your Company Have a Storyteller?

Does Your Company Have a Storyteller?

by Gil Aranowitz | Apr 11, 2014 | Brand Building, Content Marketing, Purpose Driven, Social Observations

Everyone loves a good story. One that has us imagining possibilities, picking a side, experiencing happy highs and despondent lows. Stories move us emotionally, and can be pretty motivating as well. So it’s no surprise storytelling has always played a role in...
American Blogger: Revolution or Sideshow

American Blogger: Revolution or Sideshow

by Gil Aranowitz | Apr 8, 2014 | Just Cause it's Cool, Passion Plays, Peer Power, Social Observations

Came across the trailer for for ‘American Blogger’, an upcoming documentary that, based on the trailer, seems to paint blogging in a revolutionary light. While blogging has certainly played a major role in the rise of the digital as part of our daily...

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