by Gil Aranowitz | Nov 18, 2013 | Content Marketing, Inbound Marketing
People have a natural tendency to gossip and chatter. We love making small talk with others – at parties, on planes, at our children’s soccer matches etc. And nowhere is the behavior played out more blatantly than in social media, where people habitually share,...
by Gil Aranowitz | Nov 4, 2013 | Inbound Marketing
It’s a natural tendency for humans to copy one another, even without realizing it — we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. Something we commonly refer to as the...
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