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How Legit is Your Company’s Brand Positioning?

How Legit is Your Company’s Brand Positioning?

by Gil Aranowitz | Oct 20, 2013 | Brand Building, Passion Plays, Purpose Driven, Social Observations

I was shooting the breeze the other day with Anil, our paid search guru and one of the most enlightened people working in marketing, when the topic of brand positioning came up. We specifically began talking about a company we both worked for in the past, an ad agency...
Find Your ‘Interesting’ & Make it Shine

Find Your ‘Interesting’ & Make it Shine

by Gil Aranowitz | Oct 15, 2013 | Brand Building, Content Marketing

With so much competing for our attention, it’s become harder than ever for companies to break through with their marketing messages. Creating mountains of content, participating in social media chatter and insuring our website is optimized to engage prospects...
Goodbye Purchase Funnel. Hello Content Funnel!

Goodbye Purchase Funnel. Hello Content Funnel!

by Gil Aranowitz | Oct 10, 2013 | Brand Building, Content Marketing, Inbound Marketing

We hear so much these days about how the purchase funnel is dead. That people don’t shop for products in a linear fashion. Much of the dismissal of the purchase funnel is driven by new data and studies that come out of the world of ecommerce and highly regarded...
Autumn: The Reflective Season

Autumn: The Reflective Season

by Gil Aranowitz | Oct 6, 2013 | Brand Building, Purpose Driven, Social Observations

Autumn is getting into full swing across much of the country – and much of the Northern Hemisphere for that matter. The lazy heat of summer has come and gone and children are back in school. It is a time of scurrying to get work done, scrambling to make annual goals,...

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