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Forget Targeting: Think of Customers as ‘Peers’

Forget Targeting: Think of Customers as ‘Peers’

by Gil Aranowitz | Aug 26, 2013 | Content Marketing, Digital Smarts, Inbound Marketing, Peer Power

Marketing is full of military references. Companies identify ‘target’ customers and proceed to ‘bombard’ them with messages. They create programs that ‘leapfrog’ and ‘outflank’ competitive offerings. Heck, marketers even...
5 Traits of a 21st Century David Ogilvy

5 Traits of a 21st Century David Ogilvy

by Gil Aranowitz | Aug 12, 2013 | Brand Building, Content Marketing, Digital Smarts, Inbound Marketing

David Ogilvy is widely regarded as a renaissance adman. He appreciated strategy, understood the power of creativity and never lost sight of advertising’s responsibility to sell. I personally spent several years at his namesake firm in the 90s and was impressed...

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