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How to Power Up Your Marketing with Storytelling

How to Power Up Your Marketing with Storytelling

by Gil Aranowitz | Jun 21, 2013 | Brand Building, Content Marketing, Passion Plays, Social Instigation, Social Observations

Have compassion, for I am blind. The beggar’s sign proclaimed his condition for all to see. A message like that inspires sympathy and little else. Passersby barely acknowledged his statement to the world, most choosing to conveniently ignored it. But then a kind...
Inbound as the New Playground

Inbound as the New Playground

by Glenn Davis | Jun 14, 2013 | Brand Building, Content Marketing, Inbound Marketing, Passion Plays

Statistics inform us that around 70% of sales processes are completed before a sales person even gets involved these days. Meaning, customers are coming to the table educated and armed with information that they’ve researched and found online. And typically they come...
5 Ways Creative and Results Driven Marketing Can Work Together

5 Ways Creative and Results Driven Marketing Can Work Together

by Gil Aranowitz | Jun 11, 2013 | Brand Building, Content Marketing, Digital Smarts, Inbound Marketing

There seems to be a false dichotomy that gets bandied about in meeting rooms, conversations over coffee and corporate email chains– that the notion of creative marketing and effective marketing are somehow incompatible. That results-oriented ideas can’t break...
The Rise of Self Service Marketing

The Rise of Self Service Marketing

by Gil Aranowitz | Jun 6, 2013 | Brand Building, Content Marketing, Digital Smarts, Inbound Marketing

The New York Hilton Midtown has announced their decision to do away with room service. Apparently it is expensive for the hotel to run and they cannot make money on it. Surprising, since one would think that room service prices in New York would allow for comfortable...
5 Ways Brands Can Take Advantage of Memes

5 Ways Brands Can Take Advantage of Memes

by Gil Aranowitz | Jun 3, 2013 | Brand Building, Content Marketing, Digital Smarts, Social Observations

Brands are a model for idea sharing that was born from the industrial age. Brands are ideas about a product or service that are created and communicated in order to support a business. As such, ownership and proprietariness are key tenets of branding. Memes are ideas,...

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