by Glenn Davis | May 31, 2013 | Content Marketing, Digital Smarts, Passion Plays
Few terms are less sexy as “Big Data”. At first blush it sounds like some dark force designed to strip the world of creativity. But in the end, all good creative needs its germ of inspiration. As the the acquisition wars heat up among the entertainment...
by Gil Aranowitz | May 23, 2013 | Brand Building, Content Marketing, Inbound Marketing
People don’t need a reason to do good. Numerous religions and cultures throughout the world teach us to help our fellow human being– it’s part of a solid upbringing. That said, companies might need reason to do good. Cause Marketing has long been part of...
by Gil Aranowitz | May 21, 2013 | Brand Building, Content Marketing, Digital Smarts, Inbound Marketing
I remember first hearing the phrase ‘edutainment’ sometime back in the early 90s. It was used in reference to the number of children’s software titles becoming available for home PCs (home PCs– how quaint!). Fast forward about 20 years. Edutainment...
by Gil Aranowitz | May 15, 2013 | Brand Building, Content Marketing, Digital Smarts, Inbound Marketing
Brands as journalists. Sounds like a stretch. After all no one expects to get the inside scoop on any relevant story of the day from someone trying to sell you coffee, soap or a new SUV. But what about brands as purveyors of information? Knowledge? Insight? Useful...
by Gil Aranowitz | May 13, 2013 | Content Marketing, Digital Smarts, Inbound Marketing
Experienced blog publishers, editors, and art directors know something you don’t: There will always come a day when you feel tapped out for ideas, a good story goes bad, or you need something to ‘punch up’ the piece you’re working on to make it more appealing to...
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