by Gil Aranowitz | Apr 16, 2012 | Instigation Nation, Just Cause it's Cool, Passion Plays, Peer Power, Purpose Driven, Social Instigation, Social Observations
We live in a culture where ideas, trends and other assorted memes often spread out from niches and become pervasive across larger segments of society. This phenomena ties back to the rise of Geek culture — what we sometimes refer to as being...
by Gil Aranowitz | Apr 11, 2012 | Just Cause it's Cool, Social Observations
Sometimes old can seem new. This is profoundly true in fashion and music, where ideas from the past get remixed, repurposed and reconstituted into something refreshingly different for a new generation. And sometimes what’s old can transport us back to a time...
by Glenn Davis | Apr 10, 2012 | Brand Building, Passion Plays, Social Instigation, Social Observations
New. The need for difference. Something fresh, fun, never before encountered, unexplored. ‘New’ is sometimes all it takes to grab our attention, stop us in our tracks or take a deeper look at a product. What is it about New that is so invigorating to us?...
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