by Gil Aranowitz | Apr 18, 2011 | Brand Building, Passion Plays, Peer Power, Social Instigation, Social Observations
Brands are often an unwelcome presence on social media platforms. They tend to interrupt conversations with blatant sales pitches. They then often ask for information we don’t deem them entitled to receive. Our email addresses. Answers to incessantly dry,...
by Glenn Davis | Apr 2, 2011 | 4 P's, Brand Building, Social Instigation
As Facebook and Twitter have ascended to the top of the marketing lexicon, it is utterly amazing to me that brands still don’t understand the (well documented) fundamentals of social media. So many marketers are treating social media as an extension of their direct...
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