It seems that with every new technology or “hot” social media platform breakthrough comes the need to add one more body to your marketing department. Want to create Vines that rack up millions of views? Take advantage of the latest custom workflow features on your email marketing platform? Finally get serious about using your company’s blog? Add a body. Add a body. Add a body.
As absurd is that sounds, that is how many marketers think. And since most of us don’t have the hiring budgets to actually add the people we need, one of two things happen:
- That exciting, sexy new tool, platform or initiative becomes the responsibility of someone who doesn’t have the bandwidth or inclination to execute it properly.
- It doesn’t get done.
That is where the Priority Matrix comes in. No this is not some hot, trendy tool or platform. Actually, earliest iterations of this approach can be traced back to former President Eisenhower.
Simply list out your tactics across the Priority Matrix, categorizing them by potential impact and urgency towards your marketing efforts. Having done that, you can then rate each tactic on a scale of 1-5 to gauge importance.
To learn more about effective marketing practices, especially around content marketing and lead generation, check out our ebook, The Thirty Greatest Lead Generation Tips, Tricks and Ideas. This book is full of useful advice you can implement right away.