Branding a business and building that brand is no longer a matter of some creating some clever ads and executing the right media buy. Building a brand that stands out means being ready to engage people digitally. Some may just be checking you out. Others may be ready to buy. You need to be able to engage the full spectrum of prospects in a consistent and compelling way. And that’s where Inbound Marketing comes in–…
The interwebs are full of entities looking to jump on viral trends. From planking, to the Harlem Shake, to the latest celebrity mishaps, we all enjoy jumping on and sharing the latest memes. And if we’re managing a brand presence in social media, it’s just as tempting to add our voice into the mix. But how to do so without just becoming one of the crowd? Here are some guidelines we use at Budding Culture…
A meme is an idea, behavior or style that spreads from person to person within a culture. While genes transmit biological information, memes are said to transmit ideas and belief information. A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena (via Wikipedia). Memes are the backbone of marketing communications. That said, there is…
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