I’ve always been fascinated with how some ads try to present their products as part of a bigger lifestyle choice. Sure I’ve spent a good part of my adult life helping craft those very messages on behalf of clients. But even when I’m nesting in my den, playing the part of the American everyman watching Sunday football, with my marketing work a distant note on my Monday to-do list, I still find myself mulling over…
A meme is an idea, behavior or style that spreads from person to person within a culture. While genes transmit biological information, memes are said to transmit ideas and belief information. A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena (via Wikipedia). Memes are the backbone of marketing communications. That said, there is…
Brands are often an unwelcome presence on social media platforms. They tend to interrupt conversations with blatant sales pitches. They then often ask for information we don’t deem them entitled to receive. Our email addresses. Answers to incessantly dry, pedantic surveys. Urgent commands to pimp their promotions to our friends. You get the idea. When it comes to social media, many brands and the companies that run them could use an etiquette primer. But where…
A little musical Social Instigation — Love some of the mash-ups being created from individual musician’s YouTube videos. The individual parts are cool, but the sum JAMS! Thx to @brianwaka for sharing.
It’s hard to imagine bringing back the paper-boy as something that can reverse the demise of newspapers, but it may be one of the little things that can help make them even a tiny bit more community-oriented and as a result more relevant.
We're Just Saying. . .
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