A meme is an idea, behavior or style that spreads from person to person within a culture. While genes transmit biological information, memes are said to transmit ideas and belief information. A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena (via Wikipedia). Memes are the backbone of marketing communications. That said, there is…
Brands are often an unwelcome presence on social media platforms. They tend to interrupt conversations with blatant sales pitches. They then often ask for information we don’t deem them entitled to receive. Our email addresses. Answers to incessantly dry, pedantic surveys. Urgent commands to pimp their promotions to our friends. You get the idea. When it comes to social media, many brands and the companies that run them could use an etiquette primer. But where…
A little musical Social Instigation — Love some of the mash-ups being created from individual musician’s YouTube videos. The individual parts are cool, but the sum JAMS! Thx to @brianwaka for sharing.
As Facebook and Twitter have ascended to the top of the marketing lexicon, it is utterly amazing to me that brands still don’t understand the (well documented) fundamentals of social media. So many marketers are treating social media as an extension of their direct response efforts, or just another media outlet for press releases. Not to say that social platforms do not play a role in the transaction or dissimulating company news to a broad…
We’ve heard much over the last few years about the wisdom, power, intelligence of crowds. The ability to harness collective creativity, brainpower, willpower and vision in order to accomplish great things. The growth of social media inspired much of this discourse. And even if you have been a skeptic till now, recent events in the Middle East should convince you that crowds empowered by social media platforms are indeed a force of world-changing influence. We’ve…
I’ve been thinking about how dated traditional marketing worldviews have become — particularly the notions of brand building. Twentieth century economic growth provided a hothouse for the dogma of brand building. The increasing presence of one-way broadcast mediums, coupled with the industrial revolution and later on the spread of consumption-led economies provided the perfect storm for brand-think. Whether in the guise of ad-agency, consultant or marketing manager, brand shamans shouted their b-invectives to willing minions…
We're Just Saying. . .
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