Social media is more than just cat videos, food pics and fan rants. It has become a key place for sharing of information and ideas. A go-to source for guidance and advice. A place where business transactions can get started. Social media can be a powerful source of traffic, leads and sales for your business. The numbers do not line. Social media networks are major communication channels. So it would make sense to treat social…
The interwebs are full of entities looking to jump on viral trends. From planking, to the Harlem Shake, to the latest celebrity mishaps, we all enjoy jumping on and sharing the latest memes. And if we’re managing a brand presence in social media, it’s just as tempting to add our voice into the mix. But how to do so without just becoming one of the crowd? Here are some guidelines we use at Budding Culture…
Pioneering NYC street artist Futura 2000 & The Clash collaborated back in the 80s on this track, bringing together b-boy culture and British punk. And 30 years later, it still sounds awesome! Back in high school, was totally digging on these two different culture movements coming together and feeding off each other. It touched art, fashion, music and slang. A vibe and attitude that went truly transmedia. It also set the stage for a lot…
We live in a culture where ideas, trends and other assorted memes often spread out from niches and become pervasive across larger segments of society. This phenomena ties back to the rise of Geek culture — what we sometimes refer to as being “geeked-out”. Today, one can be deemed a ‘Geek’ across any number of areas, from music, to street fashion, to role playing games. It’s all about really being into that one thing. Where…
New. The need for difference. Something fresh, fun, never before encountered, unexplored. ‘New’ is sometimes all it takes to grab our attention, stop us in our tracks or take a deeper look at a product. What is it about New that is so invigorating to us? Is it because we get bored easily? Despite all the tools, toys and entertainment outlets designed to keep us interested and engaged. Or perhaps we are wired on a…
Just when we were feeling good again about the changes to Facebook, the soon to be billionaires club dropped Timeline in our laps. And like it or not, your profile page and fan pages will never be the same. And you know what? It’s all good (well, mostly). Here are some highlights and observations from the team here at Budding Culture: COVER PHOTO the new eye-catching, 851 X 315 pixel descriptive visual of your brand….
A meme is an idea, behavior or style that spreads from person to person within a culture. While genes transmit biological information, memes are said to transmit ideas and belief information. A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena (via Wikipedia). Memes are the backbone of marketing communications. That said, there is…
Brands are often an unwelcome presence on social media platforms. They tend to interrupt conversations with blatant sales pitches. They then often ask for information we don’t deem them entitled to receive. Our email addresses. Answers to incessantly dry, pedantic surveys. Urgent commands to pimp their promotions to our friends. You get the idea. When it comes to social media, many brands and the companies that run them could use an etiquette primer. But where…
A little musical Social Instigation — Love some of the mash-ups being created from individual musician’s YouTube videos. The individual parts are cool, but the sum JAMS! Thx to @brianwaka for sharing.
As Facebook and Twitter have ascended to the top of the marketing lexicon, it is utterly amazing to me that brands still don’t understand the (well documented) fundamentals of social media. So many marketers are treating social media as an extension of their direct response efforts, or just another media outlet for press releases. Not to say that social platforms do not play a role in the transaction or dissimulating company news to a broad…
We’ve heard much over the last few years about the wisdom, power, intelligence of crowds. The ability to harness collective creativity, brainpower, willpower and vision in order to accomplish great things. The growth of social media inspired much of this discourse. And even if you have been a skeptic till now, recent events in the Middle East should convince you that crowds empowered by social media platforms are indeed a force of world-changing influence. We’ve…
I’ve been thinking about how dated traditional marketing worldviews have become — particularly the notions of brand building. Twentieth century economic growth provided a hothouse for the dogma of brand building. The increasing presence of one-way broadcast mediums, coupled with the industrial revolution and later on the spread of consumption-led economies provided the perfect storm for brand-think. Whether in the guise of ad-agency, consultant or marketing manager, brand shamans shouted their b-invectives to willing minions…
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