The interwebs are full of entities looking to jump on viral trends. From planking, to the Harlem Shake, to the latest celebrity mishaps, we all enjoy jumping on and sharing the latest memes. And if we’re managing a brand presence in social media, it’s just as tempting to add our voice into the mix. But how to do so without just becoming one of the crowd? Here are some guidelines we use at Budding Culture…
Pioneering NYC street artist Futura 2000 & The Clash collaborated back in the 80s on this track, bringing together b-boy culture and British punk. And 30 years later, it still sounds awesome! Back in high school, was totally digging on these two different culture movements coming together and feeding off each other. It touched art, fashion, music and slang. A vibe and attitude that went truly transmedia. It also set the stage for a lot…
We live in a culture where ideas, trends and other assorted memes often spread out from niches and become pervasive across larger segments of society. This phenomena ties back to the rise of Geek culture — what we sometimes refer to as being “geeked-out”. Today, one can be deemed a ‘Geek’ across any number of areas, from music, to street fashion, to role playing games. It’s all about really being into that one thing. Where…
I’ve always been fascinated with how some ads try to present their products as part of a bigger lifestyle choice. Sure I’ve spent a good part of my adult life helping craft those very messages on behalf of clients. But even when I’m nesting in my den, playing the part of the American everyman watching Sunday football, with my marketing work a distant note on my Monday to-do list, I still find myself mulling over…
Brands are often an unwelcome presence on social media platforms. They tend to interrupt conversations with blatant sales pitches. They then often ask for information we don’t deem them entitled to receive. Our email addresses. Answers to incessantly dry, pedantic surveys. Urgent commands to pimp their promotions to our friends. You get the idea. When it comes to social media, many brands and the companies that run them could use an etiquette primer. But where…
A little musical Social Instigation — Love some of the mash-ups being created from individual musician’s YouTube videos. The individual parts are cool, but the sum JAMS! Thx to @brianwaka for sharing.
I’ve been thinking about how dated traditional marketing worldviews have become — particularly the notions of brand building. Twentieth century economic growth provided a hothouse for the dogma of brand building. The increasing presence of one-way broadcast mediums, coupled with the industrial revolution and later on the spread of consumption-led economies provided the perfect storm for brand-think. Whether in the guise of ad-agency, consultant or marketing manager, brand shamans shouted their b-invectives to willing minions…
While marketing has traditionally looked at persuasion as something that happens as a brand-led dialogue with an individual, the reality is that peer-to-peer communications have a greater influence on attitudes and behavior.
We're Just Saying. . .
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