The New 4Ps, or the 4Ps of Social Marketing as we like to refer to them here at the home office have proven themselves to be a valuable guide for Budding Culture as we develop compelling, socially-driven programs for our clients. As Content Marketing matures, becomes more strategic, fundamental and process-driven part of the communications mix for many brands, we find the New 4Ps to be more important than ever. Purpsoen, Peers, Passion and Provide…
As Facebook and Twitter have ascended to the top of the marketing lexicon, it is utterly amazing to me that brands still don’t understand the (well documented) fundamentals of social media. So many marketers are treating social media as an extension of their direct response efforts, or just another media outlet for press releases. Not to say that social platforms do not play a role in the transaction or dissimulating company news to a broad…
While marketing has traditionally looked at persuasion as something that happens as a brand-led dialogue with an individual, the reality is that peer-to-peer communications have a greater influence on attitudes and behavior.
It’s been quite a few years since I’ve heard people refer to the 4Ps of the marketing mix; Product, Pricing, Placement and Promotion. Developed in the early 1960s by Professor Neil Borden while at the Harvard Business School, the 4Ps has long been regarded as the critical checklist for companies when assuring all key facets of a marketing plan are properly aligned. While the importance of these elements cannot be denied, it is also fair…
“Change is the only Constant” Anyone aware of what the business world has been like over the past two decades (and who reading this hasn’t!) will have a hard time arguing against this. No question we’ve seen some amazing, inspiring changes over the past few years! It also can be said we live in a world where are most fundamental assumptions of what we consider to be right and true are called into question everyday. …
We're just saying . . .
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