Somewhere along the line, customers have begun to reject their role as “consumer”. They’re no longer willing to be “targets” or to be consistently on the less fulfilling end of their relationship with marketers. If there was ever a relationship at all.
At Budding Culture, we welcome the Peer. The Peer is the enlightened customer that owns your brand as much as your company does. They take pride in it, want to see it grow and do good things. They want to experience and engage your brand before, during and after the transaction. They want to share it with friends, take it out to dinner, wear it on their sleeve, sing about it at a karaoke bar, and brag about it to Mom.
It’s the Peer that inspires the work we do at Budding Culture. Our work process is driven by an approach we call Social Instigation — a media agnostic, border-less exchange of ideas, support, conversations and experiences between a brand and their community. Whether it’s through digital experiences, events, social media, PR, sponsorships or traditional advertising, social instigation helps brands establish long-term bonds with their communities built on stirred souls and shared passions. We get our clients and their customers fired up, and working together. From there, we believe anything can happen.
a budding
manifesto
