We just spent a few days at the Natural Product Expo West trade show in Anaheim. I’ve always been a fan of this show. It’s a chance to meet tons of people who do what they love- create products that are good for you, good for the environment and are often unique. Many of these products go on to grow into major brands-  Amy’s Kitchen or Kashi are two that come to mind.

This trade show also presents the chance to meet and chat with the proprietors of some fresh, up-and-coming brands. We really enjoyed chatting with the good people from Nellie’s All Natural and Two Moms in the Raw. Whether Nellie’s back to-the-future take on safe cleaning products, or Two Moms’ belief in the benefits of raw food snacks that taste awesome, the passion the proprietors put into their offerings really does comes across through their brand presentation, packaging and of course the quality of the product. It leads us to believe that a brand is only as good as the people behind it.

And there were many good people at Natural Products Expo West this year.